Home      Login

Abstract: 

In branch lobbies, mailings, and road trips, banks are working to keep seniors on their customer rolls or get them to try new services— and at the same time, in some cases, they are helping them avoid scams and high blood pressure. “When you earn the right to have a senior customer, they stay with you a lot longer, they have better balances and better retention rates as well,” said Trent Spurgeon, U.S. Bancorp’s vice president of product and segment management. “They will be a very significant economic force in the future, and those banks that have not yet figured out how to cater to them will miss a large opportunity.”

Keywords: banks preventing financial fraud

Affiliations:  1: freelance writer in New York.