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Knowledge Is Power: Understanding Your Donor’s Personality and Motivations  


Author:  Richard M.  Horwood.


Source: Volume 07, Number 02, January/February 2008 , pp.1-4(4)




Family Foundation Advisor

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Abstract: 

In today’s world, charities are depending more and more on donations from the private sector. In fact, it has been estimated that over the next 20 years, $41 trillion will pass from the private sector to charities.

Keywords: 

Affiliations:  1: Horwood Marcus & Berk Chartered.

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