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Abstract: 

To address the misperceptions of local long-term neighbors of University at Albany students in regard to student drinking and associated high-risk behaviors, the University sought funding support to enhance its campus-community coalition using a two-pronged science based social norms and informational intervention campaign that was implemented through the coalition from July 2003 to March 2004. It was predicted that by providing both University at Albany students and local community residents with a combined social norms/ informational campaign “on the streets where they live,” neighbors’ misperceptions of students’ drinking would decrease and reports by neighbors of enhanced quality of life would increase. This article outlines the development and implementation of the research-based campus-community social norms media campaign targeting long-term neighbors of students at the University at Albany, State University of New York.

Keywords: University at Albany; Local Resident Survey (LRS);

Affiliations:  1: University at Albany; 2: UAlbany, SUNY; 3: UAlbany, SUNY.