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Abstract: 

Alcohol usage still continues to be the number one drug problem of America’s youth, causing 6.5 times more deaths than all other illicit drugs combined. Ten million consumers of alcohol are between the ages of 12 and 20. Mothers Against Drunk Driving (MADD) and the American Medical Association have taken strong stands against hard liquor ads on television. The author states that cooperation with the alcohol industry is necessary to achieve the goal of no drunk driving or underage drinking and that instead of banning all alcohol ads, specific messages should be emphasized.

Keywords: Mothers Against Drunk Driving (MADD); American Medical Association; NBC;

Affiliations:  1: Boston Alcoholism and Substance Abuse Programs (ASAP), Inc..