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Abstract: 

The following excerpts from a conference presentation made by the author provide an overview of the important developments that have taken place recently in the field of social norms marketing on campuses across the country. The presentation below reviews studies documenting the effectiveness of the social norms approach reflects the current focus of published research and thus primarily emphasizes college level campus-wide social norms marketing campaigns. A revised and expanded version can be found at http://www.mostofus. website/; click on "News" to get to the Report.

Keywords: “Social Norms Marketing Research Project” (SNMRP); NIAAA; The Report on Social Norms;

Affiliations:  1: The Report on Social Norms.